TSCG Launches Strategic National Tenant Advisory Service

Diego Pacheco Joins TSCG to Lead the Innovative Multi-Market Growth Practice

NEW YORK, NY – April 16, 2025 – TSCG is redefining tenant representation with the launch of its Strategic National Tenant Advisory service, a high-touch, data-driven approach that goes beyond traditional brokerage. This comprehensive, outsourced real estate and construction department provides clients with expert guidance on market positioning, lease negotiations, permitting, and project execution, ensuring that real estate decisions align with brand goals and customer demographics.

At the helm of this new service is Diego Pacheco, a seasoned real estate growth leader specializing in multi-market expansion. Diego brings extensive experience in private equity acquisitions, venture capital growth, and multi-market brokerage, having played a pivotal role in the founding and expansion of Ace Pickleball Club, and in the early expansion of Sky Zone Trampoline Park. In this new role, he will continue to represent Ace in many markets across the United States.

New Solutions for an Evolving Retail Landscape

In today’s rapidly changing market, retailers need more than just traditional brokerage—they need strategic, data-driven real estate planning. TSCG’s Strategic National Tenant Advisory service acts as a full-service growth partner, helping emerging brands scale efficiently, reposition established retailers, and manage complex multi-market expansions.

“The real estate needs of retailers and consumer-facing brands have changed dramatically, and TSCG is evolving to meet those needs,” said Nichole Popovich, EVP of Tenant Representation at
TSCG. “This new advisory service is a natural extension of what we already do best—helping our clients make smarter, long-term real estate decisions. With Diego’s leadership, we’re elevating the way we guide brands through expansion, repositioning, and market strategy.”

“This service is about more than just finding space—it’s about creating a real estate strategy that drives long-term success,” said Diego Pacheco, Head of Strategic National Tenant Advisory at TSCG. “My experience in venture-backed, multi-market expansions has shown me the power of a data-driven, financially sound approach to growth. TSCG is uniquely positioned to provide not just market expertise, but the execution that turns strategy into reality.”

A Smarter Approach to Multi-Market Expansion

TSCG’s Strategic National Tenant Advisory service is designed for brands seeking expert, high-touch real estate solutions that de-risk expansion and optimize market positioning. With Diego’s leadership, TSCG is strengthening its ability to support best-in-class clients through tailored real estate growth strategies, franchise development, and corporate expansion planning.

For more information on TSCG’s Strategic National Tenant Advisory, please contact: Diego Pacheco, Diego.Pacheco@TSCG.com