TSCG Appoints Veteran Dealmaker George Fryer to Lead Shopping Center Acquisitions
- January 15, 2026
- Connecticut
Hartford, Connecticut.
Hartford, CT — January 15, 2026 — TSCG announced today that it has appointed George Fryer as Chief Investment Officer of TSCG Investors, the firm’s investment management platform. The newly created role represents the final building block in the firm’s multi-year effort to establish a fully integrated investment management service line.
In his role, Fryer will lead the sourcing and execution of shopping center acquisitions on behalf of TSCG and its institutional joint venture partners. He will also serve as a voting member of the TSCG Investors Investment Committee.
Fryer’s mandate is to identify, underwrite, and acquire grocery-anchored and power-center retail assets across the Eastern Seaboard, from New York to Miami, and as far west as Tennessee — focusing on core-plus and value-add opportunities within a disciplined risk-return framework.
TSCG Investors sources capital through its institutional relationships, including its partnership with Forum Partners, a global private equity firm specializing in real assets.
Fryer brings more than 20 years of experience working with retail investment sales brokers, shopping center owners, developers, publicly traded REITs, and institutional investors. Over his career, he has been responsible for more than 165 retail transactions totaling over $6.0 billion, spanning regional malls, community centers, power centers, and lifestyle properties across the United States.
Most recently, Fryer served as Director of Retail Acquisitions at AEW Capital Management, a global real estate investment manager and advisor primarily representing pension capital. Earlier in his career, he served as an entity investment manager and Management Committee member at Westcor Realty, a private regional mall developer and operator.
Fryer is widely known for his ability to navigate complex transactions, including the inevitable compliance, structural, and diligence challenges that arise during acquisitions. Having also served as an asset manager himself, he brings a deep understanding of both opportunity creation and risk mitigation.
His appointment strengthens a platform that differentiates itself through TSCG’s vertically integrated operating model. TSCG’s Investment Management division evaluates opportunities by leveraging the firm’s full suite of capabilities, including leasing and tenant representation, investment sales, property management, construction, asset management, advanced analytics, and local market expertise across TSCG’s offices. This integrated approach allows the firm to analyze, underwrite, and operate acquisitions with greater precision and predictability as well as de-risk investment and operational decision making.
Fryer is based in Boston and will also work out of TSCG’s Hartford, Connecticut office.

George Fryer
“Over the past several years, TSCG has put the infrastructure in place to support an institutional-grade investment platform,” said Sam Latone, President and CO-CEO. “George is the final piece, someone whose sole responsibility is to originate the right deals and secure them with rigor, integrity, and discipline.”
“George has a long-standing reputation for integrity and for getting the right deals done,” added Latone. “This is a small industry, and his credibility is built on years of acting as a fiduciary, not chasing transactions for the sake of volume, but structuring deals that work for all parties.”
“I’ve worked with TSCG for years as an operator and advisor,” said Fryer, “so I’ve seen firsthand how the firm approaches assets and relationships. The culture is aligned with how I’ve always operated, focused on long-term value creation, collaboration, and outcomes that hold up over time. I’m excited to help build this platform.”