Retail Markets
What Are TSCG Retail Markets?
TSCG Retail Markets are purpose-built geographic districts, more than 4,400 of them nationwide, drawn around how and where people actually shop, not around postal routes or political lines. Each market follows natural retail corridors, respects census block-group boundaries, and gives analysts a single, stable frame of reference for everything from site selection to territory design.
Conventional units - ZIP codes, cities, even drive-time areas - were never engineered for commercial analysis. They:
• Slice real trade areas apart, hiding true customer flows.
• Change unexpectedly, making year-over-year comparisons unreliable.
• Distort demographics, forcing analysts to “average out” very different neighborhoods.
TSCG Retail Markets remove these pain points by providing consistent, retail-centric boundaries with clean demographic integrity, so teams can make decisions with confidence instead of compromise.
Why Every Service Line Needs Them
Every insight we deliver – demographics, psychographics, mobile-location analytics – ties back to this common geography, the entire organization (and its partners) can collaborate on a single version of “market truth.”
Retailers & Franchisors
Pinpoint true white space, balance franchise territories, and prioritize growth markets objectively.
Landlords & Developers
Benchmark assets against the real competitive set and merchandise to match each district’s shopper profile.
Investors & Lenders
Grade centers and portfolios on apples-to-apples market metrics, revealing hidden upside (or hidden risk).
Economic-Development Teams
Focus incentives on the Retail Markets that will move the needle for jobs, taxes, and retail vibrancy.