The Shopping Center Group Rebrands to TSCG to Meet the Evolving Needs of Retail Real Estate
- December 5, 2024
- Our Company
The Shopping Center Group (TSCG), the largest privately held commercial real estate services company in the United States, announces a strategic rebrand and launch of a new website, designed to meet the shifting dynamics of the retail real estate industry. By unifying its divisions under a single brand, TSCG demonstrates streamlined, integrated services across all aspects of retail real estate, helping clients navigate today’s dynamic environment with comprehensive, data-driven solutions, and expert guidance.
Previously operating as The Shopping Center Group, SCG Retail, TSCG Analytics, and TSCG Investors, the rebrand reflects TSCG’s commitment to delivering integrated solutions for tenant representation, advanced analytics, investment management, and landlord services.
“As the retail real estate landscape transforms, the rebrand represents our commitment to delivering seamless, end-to-end solutions that meet the needs of today’s multifaceted retail environment,” said David Birnbrey, Chairman and co-CEO of TSCG.
The reorganization under the TSCG brand consolidates services into four core divisions:
• Tenant Services: Expert representation, strategic site selection and transaction coordination to help tenants thrive.
• Landlord Services: From leasing and property management to repositioning strategies and asset sales, tailored to maximize value for long-term retention or sale.
• TSCG Intelligence: Consumer analytics, data-driven insights and GIS mapping to inform strategic decision-making.
• Investment Management: Investment solutions designed to generate sustainable returns through partnerships with institutional investors and private equity.
“This is more than a rebrand—it’s about aligning our divisions to better serve clients and partners,” says Sam Latone, President and co-CEO of TSCG. “With a new digital presence, we’re able to connect them with the resources they need to succeed.”
These changes are happening as TSCG is celebrating its 40th anniversary, a milestone that serves a testament to our history of helping clients succeed,” adds Birnbrey. “Our focus today is on ensuring the next forty years are even more impactful.”
A new website (www.tscg.com) launched this week provides an enhanced user experience with tools like interactive market intelligence and tailored investment memorandums.
