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Dawn Prince Hoover

EVP

Charlotte
Dawn Prince Hoover
Biography

Dawn is an accomplished commercial real estate executive with an extensive background in development, leasing, and strategic leadership. As a Partner and Executive Vice President with TSCG, she leverages nearly 30 years of experience to guide ownership groups, investors, and retailers through every stage of the real estate cycle, from ground-up development to redevelopment and long-term asset management.

Before joining TSCG, Dawn held senior leadership roles with Silver Companies, where she directed large-scale development projects and built enduring partnerships with national and regional retailers. Her ability to integrate development expertise with market strategy has positioned her as a trusted advisor to clients seeking to maximize both short-term performance and long-term asset value.

At TSCG, Dawn plays a key role in advancing the firm’s growth initiatives, client relationships, and strategic positioning across the Southeast. She is recognized for her leadership, her collaborative approach, and her commitment to creating tailored solutions that deliver measurable results.

Areas of expertise include:
• Ground-up development and redevelopment strategy
• Portfolio and asset repositioning
• Anchor tenant and national retailer relationships
• Market analytics and merchandising strategy
• Ownership advisory and client representation
• Strategic leadership and business growth initiatives

What To Know
Dawn's first job out of college was a high school English teacher - she finds it interesting how many former educators are now in commercial real estate; she does love the written word. Dawn loves spending time with family, cooking for others, exercising daily, and playing ball with her golden retriever.
Retail Rewind

Favorite Retail Store as a Child
As a child, Dawn and her sister were enamored by the big Golden Arches...McDonald's. Ah, the life of 4 and 5 year olds.