GIS Mapping in Retail Commercial Real Estate – Advanced Location Insights by TSCG
GIS & Mapping
Leveraging proprietary software and third-party services to enable data-driven decisions.
Our Location Intelligence team combines GIS experts, retail analysts, and data scientists who speak fluent “real estate.” We transform complex spatial data into visual insights that answer your critical questions: Where are the opportunities? What’s the true competition? Who are we missing?
From heat maps that reveal customer concentrations to trade areas based on actual behavior, we create custom visualizations that make decisions clearer. Whether you need a quick competitive map or a comprehensive market visualization strategy, we deliver intelligence you can see and ROI you can measure.
Mapping the Future of Retail
TSCG’s GIS and data analytics tools provide clients with customized site evaluations and projections based on a combination of data generated and local knowledge from our 20 offices and national network via ChainLinks.
Using advanced GIS tools, we create detailed maps with property lines, demographics, and retailer locations, all tailored to meet client needs. Custom site reports offer in-depth analysis with variables like radius rings and drive times, professionally branded and designed for quick, actionable insights.
We transform data into insights and insights into smarter real estate decisions.
Visitation Forecasting
Geosocial Segmentation
Trade Area Segmentation
Visitation Analysis
Competition Visitation Index
Mobile Location Data
Analytics
Our services encompass market planning, mobile location trade area analysis, and customer profiling through psychographic and geo-social segmentation. We optimize market footprints, analyze competitors, assess foot traffic, and conduct void and in-center performance analyses, providing valuable insights for accurate sales forecasting in commercial real estate.
Competitive Differentiation
This isn’t just data support - it’s the competitive differentiation that helps our internal teams win opportunities, close deals, and position their retail and property clients for measurable success.
If you don't see what you need, just let us know, and we'll tailor a solution for you.
Data-driven Insights
We transform TSCG service lines into Intelligence-powered advisors. With exclusive insights from a range of data resources ranging from shopping centers, geosegmentation, demographics, and mobile location data, our teams enter every client meeting with an analytical edge. Brokers prove property value with real visitation data and identify opportunities through demographic precision. Investment teams validate strategies with behavioral trends.
Learn How We Provide Clients With Data Driven Insights
TSCG Clients Talk About How We Solve Their Challenges:
“TSCG Analytics prompt and thorough services is an essential part of our decision-making process.”
Alex Bord
Director of Real Estate, Wild Fork Foods
“TSCG has revolutionized how we evaluate, monitor, and market properties across our portfolio.”
Maggie Leonard
Senior Associate, Retail Strategy, Asana Partners
“Essential in implementing our trade-area strategy. We have now dramatically improved site selection, leading to higher preforming car washes.”
Max Middleton
Real Estate Manager, Caliber Car Wash
“Provides valuable insights and important trade area data in a relatable and easy to understand reports.”
Zak Gelfand
Head of Property, Funlab
Other Intelligence Services
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FAQ
Geographic Information Systems (GIS) is a powerful tool used to capture, analyze, and interpret spatial data. At TSCG, GIS is applied in retail commercial real estate to enhance site selection, market analysis, and decision-making processes. By integrating various data sources, TSCG can provide clients with valuable insights that drive strategic investments and improve operational efficiency.
The integration of GIS and mapping technologies at TSCG provides several key benefits for retail businesses, including:
- Enhanced Decision-Making: Access to detailed spatial analysis helps businesses identify optimal locations and market opportunities.
- Competitive Analysis: Mapping tools facilitate the assessment of competitor locations and market dynamics, allowing for strategic positioning.
- Risk Assessment: GIS aids in evaluating potential risks associated with environmental factors, zoning laws, and local market conditions.
Future trends in GIS and mapping for retail commercial real estate at TSCG may include:
- Integration of Big Data: Enhanced capabilities to analyze large datasets for deeper insights.
- Advanced Visualization Techniques: Development of interactive maps and 3D modeling to better communicate data insights.
- Real-Time Mapping Solutions: Utilization of real-time data to inform agile decision-making processes in an ever-changing market.