Crafting a Destination: TSCG’s Role in Industry City’s Urban Revival

Since 2012, TSCG’s Leasing Team, led by Chase Welles, Taylor Onosko, and Jett Pine, has played a pivotal role in transforming Industry City into a dynamic, multi-use urban campus.   Located in Brooklyn’s Sunset Park neighborhood, what was once a declining industrial complex has been revitalized into a six-million-square-foot destination for retail, dining, creative offices, media production, and light manufacturing. Through strategic curation of tenants and innovative leasing strategies, TSCG has helped establish Industry City as one of the most exciting mixed-use developments in the country.

Industry City, formerly known as Bush Terminal, was the United States’ largest multi-tenant industrial property in the early 20th century. However, by the mid-1900s, it had fallen into disrepair, suffering from outdated infrastructure and declining economic relevance. The vision for revitalizing the 15-building, 25-acre campus crystallized in 2012 when a partnership of forward-thinking developers—Belvedere Capital, Jamestown, Angelo, Gordon & Co., and GIC were all  committed to transforming it into a modern urban hub. They needed an innovative leasing strategy to attract tenants across diverse sectors while preserving the campus’s industrial charm and creating a vibrant destination for visitors and workers alike.

• Retail and Culinary Excellence: Curated 70+ retailers, including the 40,000-square-foot food hall featuring global cuisines and standout concepts like Japan Village, brewers, and distillers.
• Mixed-Use Innovation: Attracted a range of tenants, from creative office spaces and light manufacturers to unique retail concepts like The Makers Guild, offering a blend of artisan studios and storefronts.
• Strategic Infrastructure Enhancements: Upgraded sidewalks, courtyards, and passageways to connect buildings and create a seamless visitor experience.
• Anchor Developments: Integrated niche offerings such as Innovation Alley, home to Porsche’s 39th Street Auto Hub and a design district catering to furniture enthusiasts and interior designers.

As the exclusive retail leasing agent, TSCG has been integral to Industry City’s resurgence. Its transformation has cemented its reputation as an “urban campus,” capable of hosting events ranging from corporate conferences and galas to film screenings and weddings. Industry City now welcomes over 20,000 weekend visitors and 8,500 weekday workers, supporting 550+ companies. Neighboring attractions like Costco—one of the chain’s highest-performing locations with over 6 million annual visits add to the area’s draw.