Starbuck's Long-Term Expansion and Success with TSCG
A Perfect Blend: TSCG and Starbucks, Decades Strong
A Partnership that has Endured Decades
We’ve assisted Starbucks in entering numerous markets across the United States. In New York City, we helped them find their first location on the Upper West Side in 1994, and we continue to support them over thirty years later.
Challenge
Growing Market Share and Profitability Over the Long Haul
As markets and conditions evolved, David Firestein, managing partner for the New York Metro region of TSCG, advised Starbucks on various operational issues including city deliveries and pick-up windows during the pandemic. He also contributed significant input on new concepts like the 20,000 square foot Roastery in the Meatpacking District and the Starbucks Reserve at the Empire State Building.
Strategic Actions
Location Strategy
Lease Negotiation
Competitive Analysis
Urban Expertise
Results
Continued Success as the World Changes
TSCG continued to support the needs of Starbucks as technology changed, consumer tastes changed, a pandemic struck, and a post urban pandemic world emerged. Through it all, we advised and helped Starbucks navigate this changing world profitably.
In Conclusion
We have also supported Starbucks in numerous markets, including New Jersey and South Florida. TSCG’s enduring partnerships, like the one we have with Starbucks, are a testament to our commitment to fostering long-term success for our clients.